“Choose to Up Cup”, or bring your own (BYO) reusable mug or glass jar when you are out getting a beverage today.

If you want to take it a step further, you can start a US Reduces effort in your own town or city! Visit www.USReduces.org to learn more and register to attend a virtual meeting.

Yayoi Koizumi, founder of Zero Waste Ithaca (a Beyond Plastics Affiliate) and co-founder of BYO US Reduces says, "US Reduces believes this seemingly uncomplicated grassroots BYO initiative has the potential to elevate people’s awareness about plastic pollution, normalize reuse behaviors, all while saving money and improving the image for participating businesses.”